Mobile Usage Update: iOS Users Responsible for 72% of All Mobile Traffic
It looks like June is shaping up to be a likely battleground for mobile dominance, with a number of significant developments coming out of the Apple and Android communities. From Apple to Samsung to HTC, manufacturers across the board are pumping out spec-leading devices with an increasing frequency. Yet, the current share of Android vs. iOS traffic depicts Apple’s mobile devices as the clear front-runners, generating almost three times (72%) the amount of traffic as their Android counterparts (26%).
Study: Firefox Update Strategy Pays Dividends
On the heels of last month’s report regarding the impressive adoption rate of Firefox 12, Mozilla’s 13th iteration of its flagship browser hit the Web on June 3, a day before its official release, due to an online leak. With its past success in migrating users to new versions, the Chitika Insights team wanted to see if the adoption of the newest Firefox version would fare similarly.
Mobile Manufacturer Market Share, May 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.
Report: Rural States Gaining in New iPad Market Share
Our iPad Tracker has been live for a little over a month, and the Chitika Insights team thought it was a good time to revisit how the iPad ecosystem has evolved since the device’s debut on March 16.
Research: Firefox 12 Second-Most Popular Version in First Week
Open source icon Mozilla Firefox has grown to command a substantial level of market share within the Internet browser marketplace. Due to the free software’s unique nature as an open source project, maximizing the adoption rate of Firefox’s latest version is important in order to maintain the security of its users, while also ensuring that the software’s millions-strong user base won’t be shut out on some of the latest and greatest features available on the Web. To visualize the rate of adoption, Chitika Insights tracked how many people have switched over to the 12th version of Firefox since April 24 – covering its first week of wide release.
Study: Apple iPad Accounts for 94.64% of all Tablet Web Traffic
What do you think of when you hear the word “tablet”? For most it would be Apple or more specifically the iPad. When the iPad was released in 2010 it quickly gained popularity amongst the masses. Since then the market share held by Apple’s iPad has been increasing steadily. Chitika Insights conducted a research study to quantify just how much web traffic share iPad tablets are are taking up by digging into our network data.
Study: Windows 8 Consumer Preview Usage Doubles that of Mac OS X Mountain Lion
Chitika Insights has been following the progress of the Windows 8 launch dating back to 2011, when usage was significantly below the newly touted levels. Now that the Windows 8 Consumer Preview has had some time to gain a foothold in the market, Chitika Insights has conducted a new research study to determine its current rate of adoption in the U.S and Canada.
Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a 35% increase in under a year, as stated in this previous Chitika Insights study. The Pew Center for Research reports that smartphones now make up a majority (53%) of mobile devices in the U.S., presenting a huge opportunity for advertisers.
Mobile Dominance Tracker Methodology
To see what percentage of mobile devices within the Chitika network are running either Android, iOS, or another mobile operating system, Chitika Insights performed an analysis of the unique impressions seen originating from mobile devices within the Chitika Ad network and determined the share of these impressions represented by each respective operating system by analyzing the user agent of each device. The following paragraphs detail the methodology behind MOBILE O/S MONITOR coming out of Chitika Insights.
Analysis: New iPad Penetration Growing; Largely Confined to Wealthier, Coastal States
When you think “tablet” what do you really think of? For most people it’s the iPad. According to the Chitika Insights iPad Tracker, The new iPad accounts for just over 9% of all iPad traffic.