Study: Google+ Traffic Down 31.6% in Four Months
Google+ has experienced quite the tumultuous ride since its introduction in June 2011. In the words of Google’s Chief Executive, Larry Page, Google+ “has become a robust competitor in the social networking space, with 90 million users registering since its June launch.” However, a recent report by ComScore tells a different story, highlighting a downward trend in overall use. Members of the social network spent 5.1 minutes on the site in November, and 4.8 minutes in December. By January, users were spending only 3.3 minutes on Google+ per month, on average.
Traffic for Google+ on the Rise Along with User Count
Chitika Insights has covered the heavily publicized launch of Google+ amidst a variety of reported statistics, some which stated that Google+ hosted a user base comprised of over 40 Million people, others which described the fledgling social network as nothing more than a ghost town. Initially, traffic on Google+ saw a rapid rate of growth, but was accompanied by a period of significant decline. Since then, Chitika Insights has been regularly keeping tabs on the condition of Google+, in order to determine the relative success of the social network.
Google+ Traffic Remains Low – Will New Changes Bring More Users?
Chitika Insights has been monitoring user engagement and the performance of Google+ since its inception. Our initial studies have indicated that following a brief surge of activity after its public debut, traffic from the site has waned. Chitika wanted to continue observing the site to see if any recent tweaks have increased user interest.
Report: Google+ Traffic Fails to Rebound After Dip
Over the past few days there has been a lot of buzz surrounding our coverage of Google+, particularly focusing on the measured 60% downward trend we saw in the sites traffic. Chitika Insights has pursued investigation into this matter in the following post…
Failure to Launch: Google+ Growth Spurt Short Lived
Mid-morning September 20th, Google+ officially entered public beta, drumming up the level of interest of the site far and wide across the web. Although able to boast 25 million unique visitors after only four weeks of operation, Google’s newest attempt at a social network saw its user base dwindle…
Google+ Opens to Everyone — No One Cares
Google+ is losing market share, and has been every day in the last week. The search giant opened up its newest social network to the world almost three months ago amid much fanfare.
Has Google+ Already Reached its Decline?
Over the past month, there has been much speculation as to whether the emergence of Google Plus marks the beginning of a new era in social networking. At first glance, possesses an array of wildly different features, boasts a rapidly growing user base, and has the backing of a company with a seemingly immeasurable amount of resources.
LinkedIn Goes IPO, Why Aren’t You Marketing There?
LinkedIn is huge and influential enough to be worth $9 billion dollars after its IPO. Why aren’t more social media marketing professionals paying attention?
Google (Lack Of) Buzz
For a few days in February, Google Buzz was all the… well, buzz. Seen for a short period of time as a direct assault on Twitter, Buzz appears to have fallen off of the minds of Internet users, as measured by searches. Featured in Search Engine Land
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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