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Category: Trending Topics

Online Advertising, Trending Topics

Chitika Ad Monetization Matrix: A New Tool to Redefine Ad Monetization 

Across industries, the Boston Consulting Group Matrix and the Gartner Magic Quadrant have long been fundamental tools in conducting business analysis. These tools are invaluable in helping businesses direct resources toward the segments with the highest worth or potential to optimize their revenue stream. In an effort to contribute a similar tool to the world of online advertising, Chitika Insights developed the Chitika Ad-Monetization Matrix (CAMM).

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