By using our website, you agree to the use of our cookies.

Category: Trending Topics

Mobile, Trending Topics

iPhone Users Browse Web 150% More than iPod Touch Users 

The iPod Touch is built with near-identical hardware and shares the same operating system (iOS) with the iPhone but without an antenna that can connect with cellular networks. This makes the iPod Touch slightly thinner than the iPhone, while still being a very capable device for browsing the Web. Due to the similarities of these two devices, Chitika Insights conducted a study to compare the Web usage rates between them.

Read more
Browser, Search Engines, Trending Topics

Google Usage Rates Vary Across Browsers 

The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person uses has any impact on the search engine they use.

Read more
Mobile, Trending Topics

Galaxy S III Users Generate Over 15% of All Samsung Mobile Traffic 

The last report published by Chitika Insights showed the Galaxy S III representing 11.23% of all Samsung smartphone Web usage through Aug 6th, 2012. With the phone’s popularity still growing, Chitika Insights conducted another study examining the hundreds of millions of smartphone impressions during the last two weeks, from August 7th, 2012 to August 20th, 2012.

Read more
Mobile, Trending Topics

RIM Web Usage Down 25% in the Past Year 

A recent report from IDC pegged RIM’s quarterly market share at 4.8% based on sales – the company’s lowest mark in this area since 2009. Meanwhile, Apple’s iOS shipped 16.9% of all phones worldwide. The Chitika Insights team was interested in seeing how these global figures translate to overall Web usage in North America by analyzing the past year of mobile usage statistics.

Read more