Operating System Market Share, November 2012 Update
Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the mobile and desktop industries.
10 Weeks and Growing: iPhone 5 Constitutes Over 1/8 of all iPhone Web Traffic
Apple’s iPhone 5 is estimated to have posted impressive sales figures since its release in September. Friday, November 30th marked 10 weeks since the iPhone 5 became available in stores, and Chitika Insights decided to investigate how usage of the device has grown.
Six-Month Study: Apple iOS Users Consume Growing Amount of Web Traffic
With the Droid RAZR M, Samsung Galaxy S III, Kindle Fire HD and a wide variety of others, 2012 has seen the debut of a large number of new Android tablets and smartphones. Meanwhile Apple has rolled out a new version of the iPhone, two new iterations of the iPad, along with the iPad mini. Chitika Insights examined how this stream of the latest and greatest products has shifted the use of Apple’s iOS and Google’s Android.
Tablet Market Share Report: Nexus 7 Usage Increases 135% since July
Over the past year, the tablet market has seen major changes. The third-generation iPad was announced in March 2012, and Apple has since gone on to unveil both a fourth-generation iPad and a seven-inch iPad Mini. Microsoft even announced its own upcoming entrance into the tablet ecosystem with the Microsoft Surface. As the state of the tablet market continues to evolve, Chitika Insights conducted a research study to determine which tablet devices are seeing the most success in terms of usage from their user base.
iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch
After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.
iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market
Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below:
60% of iPhones on iOS 6, iPad and iPod Touch Close Behind
Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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