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Category: Tablets

Hits, Mobile, Operating System, Tablets, Trending Topics

Room for Growth: Microsoft Surface Only Generates 0.13% of All Tablet Web Traffic 

Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on November 13th – a larger sibling to the company’s Nexus 7 tablet, which was recently updated from its original model unveiled earlier this year. Chitika Insights conducted a study to see which tech giant’s tablet offering is emerging as the most popular.

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Hits, Mobile, Operating System, Tablets, Trending Topics

Six-Month Study: Apple iOS Users Consume Growing Amount of Web Traffic 

With the Droid RAZR M, Samsung Galaxy S III, Kindle Fire HD and a wide variety of others, 2012 has seen the debut of a large number of new Android tablets and smartphones. Meanwhile Apple has rolled out a new version of the iPhone, two new iterations of the iPad, along with the iPad mini. Chitika Insights examined how this stream of the latest and greatest products has shifted the use of Apple’s iOS and Google’s Android.

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Mobile, Tablets, Trending Topics

Tablet Market Share Report: Nexus 7 Usage Increases 135% since July 

Over the past year, the tablet market has seen major changes. The third-generation iPad was announced in March 2012, and Apple has since gone on to unveil both a fourth-generation iPad and a seven-inch iPad Mini. Microsoft even announced its own upcoming entrance into the tablet ecosystem with the Microsoft Surface. As the state of the tablet market continues to evolve, Chitika Insights conducted a research study to determine which tablet devices are seeing the most success in terms of usage from their user base.

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Mobile, Tablets, Trending Topics

Kindle Fire HD Makes up 11% of all Kindle Fire Traffic One Week after Launch 

The new Amazon Kindle Fire HD was released Friday, September 14th, 2012, almost 1 year after the release of the Kindle Fire, and two months after the release of Google’s Nexus 7. The Kindle Fire HD‘s price point of $199 is the same as the initial price of the original Kindle Fire and the Nexus 7. If successful, this could reenergize the Kindle Fire line. Chitika Insights conducted a study to determine how the Kindle Fire HD was performing relative the original Kindle Fire and the Nexus 7.

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Hits, Tablets

Supply & Demand Issues Stall Google Nexus 7 Growth 

Although Nexus 7 experienced a huge initial surge in both sales and Web traffic, users don’t seem to be surfing as much as one might expect them to. However, a reason for this drop could be Google only recently ended their Nexus 7 hold last week. As such, these numbers are most likely from users who got the Nexus 7 in the first round of shipments. As the novelty of a new tablet wears off, so does the user’s desire to surf the Web as extensively as they had initially.

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