The Value of #1 Position on Google For the Ipad
How is the iPad changing the way we search? Looking at our data, it’s making us explore Google results more thoroughly before we click a link. As covered by ReadWriteWeb
Surface vs Ipad For Work
Microsoft has positioned its Surface tablets as devices more fit for work activities as compared to those from other manufacturers. The question remains though, are Surface tablets actually being used in work settings more so than iPads or other tablets?
Do CTA Button Clickers Convert More Than Keyboard Users?
All Google traffic is not made the same, at least when it comes to the likelihood of that traffic to click on your advertisements. Chitika looked at 11 million impressions from various Google sources, and found that people who go to Google’s homepage and click “Search” are 50% more likely to end up clicking on an ad than any other Google searcher.
The Value of Above The Fold For Conversions 
How should ad placement effect the pricing of online advertisements? In the first installment of Chitika Research’s Ad Layout Series, we look at above- vs. below-the-fold ads to see just what the difference is in clickthrough rates.
Do Apple Users Search More Than Android?
For the last decade, search engines have been internet users’ best friends, making any question that comes to mind immediately addressable with the best relevant answers. Developments in technology have made search engine results more qualified and useful, leading to a rapidly growing demand for their use. Chitika Insights decided to take a look into search traffic trends depending on the operating system.
The Value Of Google vs Bing Traffic 
A lot of SEO effort goes towards optimizing content and websites for Google and Bing. And rightly so. It’s quite evident now that organic traffic from Google and Bing can pretty much make or break your business. But, that also raises the question: How valuable…
Google Results, Positioning, and CTR: Not What You’d Expect
First place gets your traffic — but what about clicks? It has long been a common goal of SEO optimizers everywhere to capture the top spot on Google’s first page of search results. Taking the first spot guarantees the largest portion of impressions as well as double the amount of traffic offered by the second link.
Google Voice Search Is Local Search Heaven 
Continuing our extended look into mobile search traffic, we’ve found an interesting tidbit: those who search with their voice are nearly three times more likely to want local results than those who search with their (virtual) keyboards. Second in a research series supporting the new Chitika mobile ads.
How long should a keyphrase be? 
A lot of SEO effort goes towards optimizing content to a keyphrase. And rightly so. The entire tone and depth of an article can change based on the keyphrase. But, that also raises the question: How long should a Keyphrase be?
Ignoring Bing and Yahoo Costing Publishers Big Bucks
Now that Bing is powering Yahoo! search results, Microsoft’s search engine controls nearly one-fourth of all search traffic. The time has come for publishers to concentrate on a powerful #2 search engine, with up to a 23% boost in search traffic waiting to be claimed.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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