Do CTA Button Clickers Convert More Than Keyboard Users?
All Google traffic is not made the same, at least when it comes to the likelihood of that traffic to click on your advertisements. Chitika looked at 11 million impressions from various Google sources, and found that people who go to Google’s homepage and click “Search” are 50% more likely to end up clicking on an ad than any other Google searcher.
The Value of Above The Fold For Conversions 
How should ad placement effect the pricing of online advertisements? In the first installment of Chitika Research’s Ad Layout Series, we look at above- vs. below-the-fold ads to see just what the difference is in clickthrough rates.
The Educated are Harder to Advertise To
What does the correlation between high ad click rates and low college education rates mean to publishers? Chitika Research shows how a highly educated demographic requires even better targeting, and necessitates content-quality advertisements. As featured in ReadWriteWeb.
The 2% Rule For Conversion Rate Optimization
Chitika looked at the ad-click habits of a sample of over 86 million Internet users during a two week period to determine what percentage of web surfers actually click on the ads that pay for Internet content. Only 2% of people actually clicked on ads during that time. Featured on Geek.com and The Independent.
Months Later, Bing Users Still Ad-Crazy
What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in TechCrunch, Ars Technica, iMedia Connection, and more.
Infographic: Internet User Behavior Analysis by Browser
The newest infographic from Chitika Insights provides 3 sections of valuable points of reference for online marketers, including a comparison of click-though-rates for major desktop and mobile browsers, along with average words per search query, and a desktop browser usage breakdown for the 4 most populated states in the U.S.
Study: Mobile Couponing Habits by Product Categories
Of all the options available to consumers, mobile coupons have emerged as bargain hunters’ best friends. As mobile shopping takes the center stage in the developing world of e-commerce, Chitika Insights conducted a research study aimed at uncovering what coupons mobile consumers are searching for.
Study: iPad Still King of Tablet Web Usage
Given the recent emphasis of screen size as a major differentiating factor for the tablet market, Chitika Insights analyzed a range of tablet screen sizes in the context of mobile ads. The goal of this study was to determine whether tablet screen size influences user browsing behavior, as well as the likelihood of clicking on an ad. This also poses other questions. Which tablets are optimal for Web use? Which tablets see the highest levels of Web use? And which screen formats lend themselves to the highest user-engagement rates?
Study: Most Recent Internet Explorer Versions have Highest CTRs
How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining the differences in click-through-rate (CTR) based on version number.
Location Matters: Placing Online Ads Above the Fold Increases CTR by 36%
Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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