Months Later, Bing Users Still Ad-Crazy
What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in TechCrunch, Ars Technica, iMedia Connection, and more.
The Google/Bing Search Bar Brouhaha
Google accuses Bing of using IE to steal their search results. Bing accuses Google of stealing their search innovations. Now, there’s some info as to whether Google is doing what they accused Microsoft of doing, but on a smaller scale. Confused?
Chitika Study: Bing Struggling To Win Even IE Users
The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS’s Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in…
Bing Struggling to Win Even IE Users
Compared with other browser/search engine bundled combos (Firefox/Google, Safari/Google, etc.), the Internet Explorer/Bing combo garners very little loyalty for Microsoft’s decision engine. Covered by eWeek, TechCrunch, the Seattle Post-Intelligencer, and more.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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