May Tablet Update: iPad Usage Share Hits 5-Month High
Apple users are still prolific when it comes to tablet Web browsing, while Amazon’s Kindle Fire and Samsung’s Galaxy Tablet families remain in second and third place, respectively. Apple’s iPad usage share increased in May 2013 after a slight dip in April 2013, making its…
April Tablet Update: Samsung Galaxy Tablets Show Continued Growth
In the three years since Apple’s iPad became the first modern Web-enabled tablet available in the U.S., the tablet market has maintained a steady rate of growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the…
Tablet Market Update: December 2012
This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.
Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut
Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.
Room for Growth: Microsoft Surface Only Generates 0.13% of All Tablet Web Traffic
Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on November 13th – a larger sibling to the company’s Nexus 7 tablet, which was recently updated from its original model unveiled earlier this year. Chitika Insights conducted a study to see which tech giant’s tablet offering is emerging as the most popular.
Tablet Market Share Report: Nexus 7 Usage Increases 135% since July
Over the past year, the tablet market has seen major changes. The third-generation iPad was announced in March 2012, and Apple has since gone on to unveil both a fourth-generation iPad and a seven-inch iPad Mini. Microsoft even announced its own upcoming entrance into the tablet ecosystem with the Microsoft Surface. As the state of the tablet market continues to evolve, Chitika Insights conducted a research study to determine which tablet devices are seeing the most success in terms of usage from their user base.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Most Popular Topics
AB Testing adoption android aol Apple ask AT&T Bing Blog browser chitika chrome CTR firefox Google htc ie Insights internet explorer ios ios 6 ipad iphone ipod mac market share Microsoft Mobile online advertising Operating system Poll the People safari samsung Search search engine smartphone social media tablet timeless twitter Updated Usability Testing User Testing windows yahoo