CTR Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer…
Months Later, Bing Users Still Ad-Crazy
What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in TechCrunch, Ars Technica, iMedia Connection, and more.
Google Usage Rates Vary Across Browsers
The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person uses has any impact on the search engine they use.
July Search Stats – Yahoo! Up, Bing and Google Down
Search Market Share – Yahoo and Bing Legitimately Up Big
Despite some controversy over Yahoo!’s “gaming” the search market share numbers, according to our traffic data, both Yahoo! and Bing are legitimately growing – and fast – in 2010. As seen in Search Engine Land
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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