Available to consumers for just over a month, the Samsung Galaxy S III has emerged as one of the hottest Android phones on the market, boasting positive reviews along with impressive sales figures. With an official shipping date of June 21st, manufacturers have had difficulty meeting unforeseen levels of demand. The Galaxy S III was available for purchase across all five major U.S. carriers (AT&T, Sprint, T-Mobile, Verizon Wireless and US Cellular) by July 12th. If any Android device has come close to rivaling the iPhone’s popularity thus far, this is it.

Due to the resounding success of the Galaxy S III in the market so far, Chitika Insights conducted a study to determine how the newest Samsung device was performing relative to its siblings. To quantify our latest study, we conducted a user agent analysis on hundreds of millions of mobile ad impressions, spanning a six week time frame, from June 18 – August 5, 2012. Looking solely at impressions coming from Samsung mobile phones, we were able to observe the growth of Samsung’s Web traffic from the Galaxy S III since its release; depicted in the figure below:

The Galaxy S III has posted steady usage increases since its release in June, already representing 11.23% of all Samsung smartphone Web usage. The device has quickly surpassed the Galaxy Nexus in activity, and is hot on the tails of other Galaxy S models. While the growth of its Web presence isn’t quite as dramatic as its publicly available sales figures, it is likely that adoption of the device will continue to increase in the future as the holiday season approaches and Android aficionados upgrade their phones.

Continued growth is essential, as for Samsung and most other major mobile manufacturers, a smartphone’s ability to compete with the iPhone has become the ultimate benchmark of success. The Galaxy S III achieved instant popularity on the smartphone market, and could likely top all Android smartphone sales by the end of 2012. Many of its recent feature upgrades, such as 1280 X 720 screen resolution, 2GB of RAM, and a 2100mAh battery, significantly outperform the iPhone 4S’s hardware. But despite the differences in specs, the iPhone remains wildly popular, as seen when comparing the smartphone usage shares of the two biggest smartphone manufacturers:

Samsung still lags far behind Apple when it comes to usage share of the mobile Web, with only 0.24 impressions per one iPhone impression seen over our network, but its suite of phones remain the iPhone’s closest challenger for the coveted top spot. Both the sales and Web presence numbers have been impressive early on for the Galaxy S III, but does it have the staying power to compete with the iPhone 5 due for release this September? Particularly in the context of the series of patent lawsuits between the manufacturers, this head-to-head matchup will be one of the most intriguing contests in the smartphone market this year.

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