Search Market Share – Yahoo and Bing Legitimately Up Big
Recent numbers from comScore indicate that Yahoo! and Bing have made strides in the search engine market this year, but there has been a great deal of controversy as to whether or not those gains were real. So, since we see traffic generated by search engines rather than queries entered (as comScore does), we thought we’d take a look at our own data from April through the 13th of July, to see whether or not it appeared the slideshow trick really skewed the data.
As it turns out, comScore appears to be right about actual market share changes. Between April and July, Yahoo! has picked up one percent of the market, Bing has picked up over two percent, and Google has seen a corresponding decline in traffic generated.
So, perhaps the concerns about Yahoo! artificially inflating their search market share are less concerning than we first thought. In the meantime, Google is still far and away the dominant player in the search engine market, much to the surprise of absolutely nobody. Across the Chitika network, which provides a pretty huge cross-section of the Internet, Google still generates nearly 86% of all search traffic.
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Having run businesses with #1 rankings at for the same search terms at all three major U.S. search engines; Google, Yahoo and Bing for the same search terms, I have found the breakdown in queries to be close this.
If you have a #1 ranking at Google for every 100 unique visitors you will 8 – 12 from Yahoo and 5 – 8 from Bing. I think your numbers are of much more valuable than Comscore’s.
Chitika: Yahoo-Bing Gains For Real
[…] network Chitika took a look at the question from the perspective of its network and came to the conclusion that the Yahoo and Bing share gains and volumes are real: [W]e thought we’d take a look at our […]
this is so sad, yahoo is so low.
One Bing-er Worth a Googler and a Half – Chitika Research
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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Great take on the ‘acutal’ numbers, Dan….and while our own numbers are teensy compared to your sample, yes…G does still rank in the high 80% of ALL search engine traffic, eh!
Nice to see….I seriously doubt the veracity of the comScore numbers now whenever I see same…they must look at their forumulas, eh!