Search Market Share – Yahoo and Bing Legitimately Up Big
Recent numbers from comScore indicate that Yahoo! and Bing have made strides in the search engine market this year, but there has been a great deal of controversy as to whether or not those gains were real. So, since we see traffic generated by search engines rather than queries entered (as comScore does), we thought we’d take a look at our own data from April through the 13th of July, to see whether or not it appeared the slideshow trick really skewed the data.
As it turns out, comScore appears to be right about actual market share changes. Between April and July, Yahoo! has picked up one percent of the market, Bing has picked up over two percent, and Google has seen a corresponding decline in traffic generated.
So, perhaps the concerns about Yahoo! artificially inflating their search market share are less concerning than we first thought. In the meantime, Google is still far and away the dominant player in the search engine market, much to the surprise of absolutely nobody. Across the Chitika network, which provides a pretty huge cross-section of the Internet, Google still generates nearly 86% of all search traffic.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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