July is over, and we have stats: in looking at the full month’s traffic, Google remains unassailable in its #1 spot although the Microhoo combination of Bing and Yahoo! continues to slowly erode Google’s market share.  Yahoo!’s market share rose 1.22% from June, ending at 6.14% of all traffic sent into the Chitika network, while Bing’s share declined 0.7% to 10.56%.  Google lost just over half a percent, posting a July market share of 80.97%. AOL and Ask continue to jockey for 4th place with 1.22% and 1.12% of the search market, respectively.

July Search Engine Market Share

Looking back, we can see the search market changes over the past two years.

Search Engine Market 2009

Search Engine Market 2010 YTD

The way we register search engine market share is by the percentage of all search traffic coming into the Chitika advertising network in a given month.  These figures may be different than other data providers’ as we do not track searches executed, but rather traffic to third-party sites generated by search.  Comparing our data to searches entered data, it appears that portal sites keep more of their searches in-network, rather than sending them out to third-party sites.

The Raw Numbers:

Jan 10 Feb 10 Mar 10 Apr 10 May 10 June 10 July 10
Google 83.59% 84.4% 85.07% 84.18% 83.84% 81.54% 80.97%
Yahoo! 6.56% 6.33% 5.7% 5.78% 5.49% 4.92% 6.14%
Bing 7.75% 7.15% 7.07% 7.78% 8.45% 11.26% 10.56%
AOL 1.15% 1.16% 1.16% 1.18% 1.15% 1.21% 1.22%
Ask 0.91% 0.91% 0.99% 1.05% 1.06% 1.07% 1.12%


Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966

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