July Search Stats – Yahoo! Up, Bing and Google Down
July is over, and we have stats: in looking at the full month’s traffic, Google remains unassailable in its #1 spot although the Microhoo combination of Bing and Yahoo! continues to slowly erode Google’s market share. Yahoo!’s market share rose 1.22% from June, ending at 6.14% of all traffic sent into the Chitika network, while Bing’s share declined 0.7% to 10.56%. Google lost just over half a percent, posting a July market share of 80.97%. AOL and Ask continue to jockey for 4th place with 1.22% and 1.12% of the search market, respectively.
Looking back, we can see the search market changes over the past two years.
The way we register search engine market share is by the percentage of all search traffic coming into the Chitika advertising network in a given month. These figures may be different than other data providers’ as we do not track searches executed, but rather traffic to third-party sites generated by search. Comparing our data to searches entered data, it appears that portal sites keep more of their searches in-network, rather than sending them out to third-party sites.
The Raw Numbers:
|Jan 10||Feb 10||Mar 10||Apr 10||May 10||June 10||July 10|
Research Director, Online Insights
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Search Engine Market Share and the Portal Effect – Chitika Research
[…] why, particularly with Google, their comScore market share number (released yesterday) differs from our own market share numbers (which we released at the same time). Our numbers measure the amount of traffic that comes from a […]
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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No surprise by now, Bing was performing quite well over the last months. With Firefox ending the google contract it might even gain some more altitude 🙂
Keep the stats coming, always makes my day!