Bing Winning Over Tech-Savvy Microsoft Fans
Microsoft has made some interesting products, and their Bing search engine has made some fairly impressive inroads on Google’s dominance. It appears that the tech-savvy Microsoft fans – those who have the most up-to-date versions of Internet Explorer – are sold on Microsoft’s whole package. Looking at Bing usage in the various IE builds shows a pretty impressive curve – the newer the IE build, the more Microsoft is providing the searches.
Apparently, people are impressed by Microsoft’s updates, and Microsoft is starting to see the synergy between IE and Bing. We’ll keep an eye on this and see if IE9 continues to be a boon for Bing, or if it levels off and drops as more people adopt it.
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Search engine news and articles of the week | Graham Integration Management Inc.
[…] Bing winning over tech-savvy Microsoft fans “Looking at Bing usage in the various IE builds shows a pretty impressive curve ? the newer the IE build, the more Microsoft is providing the searches. Apparently, people are impressed by Microsoft’s updates, and Microsoft is starting to see the synergy between IE and Bing.” […]
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[…] more likely to use the search site from the company who made said browser. According to the Chitika study, IE9 users turn to Bing almost 23 percent of the time, compared to 17 percent for IE8 users, and 11 […]
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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[…] web browser you use say anything about your preferred search engine? It might, according to some data just published by […]