Microsoft has made some interesting products, and their Bing search engine has made some fairly impressive inroads on Google’s dominance. It appears that the tech-savvy Microsoft fans – those who have the most up-to-date versions of Internet Explorer – are sold on Microsoft’s whole package. Looking at Bing usage in the various IE builds shows a pretty impressive curve – the newer the IE build, the more Microsoft is providing the searches.
Apparently, people are impressed by Microsoft’s updates, and Microsoft is starting to see the synergy between IE and Bing. We’ll keep an eye on this and see if IE9 continues to be a boon for Bing, or if it levels off and drops as more people adopt it.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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