Apple’s latest mobile operating system, iOS 4, is already accounting for one-half of all iPhone web traffic, according to online advertising network Chitika. In looking at over 9 million iPhone impressions across its advertising network, Chitika found that iOS 4 edged iOS 3 by eight-tenths of a percent to be the dominant OS only one month after being officially released.
Looking more deeply, iOS 4.0 – the version released on June 21st – is the dominant single version at 44.5%. Version 4.0.1 – the latest official release for the iPhone 3G, 3GS and iPhone 4 – clocks in at only 5% of the market, not surprising given that it was released less than a week ago.
Of the iOS 3.x variants, the most represented is 3.1.3 at 29.8%. As it is the highest released version of iOS 3.x for iPhones and iPod Touches, this result should be expected. The next step down, 3.1.2 (released in October, 2009) commands 14% of all iPhone traffic.
|Version||% of All iPhone Traffic|
Research Director, Online Insights
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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