By December of 2011, Apple’s iPad tablet will generate 2.3% of all Internet traffic.  That’s based on the current adoption rate of iPads we’re seeing across the Chitika advertising network.

iPad 2011 Share Projection

As of right now, December, 2010, the iPad accounts for 0.83% of all traffic.  That number has been growing steadily ever since the device’s much-hyped launch, and in recent months has grown from less than 0.7%.  At its current growth rate, it will pass a 2% share of Internet traffic in Q4 of next year.

For the sake of perspective, the iPad is already on par with Linux in terms of Internet usage market share, and is on pace to more than double its presence by the end of 2011.

For more information on this study, contact:

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com


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