The mobile operating system designed to save Microsoft’s mobile business is struggling.  A month and a half after its launch, Windows Phone 7 is outnumbered over 100 to 1 by both Android and iPhone, based on traffic through the Chitika ad network.

Over the past three weeks, for every one Windows Phone 7 impression we see, there are 110 Android impressions and 172 iPhone impressions.  That number is remaining relatively stable, with very little significant market share growth in WP7.

Although the mobile operating system has received generally positive reviews, it appears to be struggling to gain a foothold against Google and Apple’s well-established entries into the smartphone market.

Given that both Android and iPhone see their biggest spikes in usage during weekends, Microsoft may do well to position Windows Phone 7 as a BlackBerry nemesis rather than an iPhone/Android killer – the corporate worker’s smartphone of 2011.

For more information on this study, contact:

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966

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