The mobile operating system designed to save Microsoft’s mobile business is struggling. A month and a half after its launch, Windows Phone 7 is outnumbered over 100 to 1 by both Android and iPhone, based on traffic through the Chitika ad network.
Over the past three weeks, for every one Windows Phone 7 impression we see, there are 110 Android impressions and 172 iPhone impressions. That number is remaining relatively stable, with very little significant market share growth in WP7.
Although the mobile operating system has received generally positive reviews, it appears to be struggling to gain a foothold against Google and Apple’s well-established entries into the smartphone market.
Given that both Android and iPhone see their biggest spikes in usage during weekends, Microsoft may do well to position Windows Phone 7 as a BlackBerry nemesis rather than an iPhone/Android killer – the corporate worker’s smartphone of 2011.
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Research Director, Online Insights
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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