Windows Phone 7, acclaimed by critics as an excellent mobile operating system and the beneficiary of Microsoft’s advertising dollars, continues to struggle to catch on.  One odd observation, based on traffic coming through the Chitika advertising network, is that it’s currently outnumbered by Windows 98.


We at Chitika Research monitor traffic shares of various operating systems coming through our network.  As of the beginning of January, Windows Phone 7 was sending about half as much web traffic as Windows 98 to our network of over 100,000 publishers.

For a reference on Windows Phone 7’s growth over the past month, in our December post we found that WP7 was sending about 0.4% as much traffic as iPhone and Android (combined).  At present, that number has risen slightly – to an average of 0.44%.  Growth is happening, but not very quickly.


The good news for Microsoft, though, is that Windows Phone 7 is already halfway to the market share that all other mobile Windows builds own.  It’s still got a long way to go, and it’s nowhere near a threat to Android and iPhone yet, but it is growing.

For more information about this study, contact:

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966

Get your brand’s perception tested on real people for free! Sign up for Poll the People today and see how your brand stacks up. We’ll provide you with honest feedback and insights so you can make the necessary changes to stay ahead of the competition. Don’t wait, sign up now!