Windows Phone 7, acclaimed by critics as an excellent mobile operating system and the beneficiary of Microsoft’s advertising dollars, continues to struggle to catch on. One odd observation, based on traffic coming through the Chitika advertising network, is that it’s currently outnumbered by Windows 98.
We at Chitika Research monitor traffic shares of various operating systems coming through our network. As of the beginning of January, Windows Phone 7 was sending about half as much web traffic as Windows 98 to our network of over 100,000 publishers.
For a reference on Windows Phone 7’s growth over the past month, in our December post we found that WP7 was sending about 0.4% as much traffic as iPhone and Android (combined). At present, that number has risen slightly – to an average of 0.44%. Growth is happening, but not very quickly.
The good news for Microsoft, though, is that Windows Phone 7 is already halfway to the market share that all other mobile Windows builds own. It’s still got a long way to go, and it’s nowhere near a threat to Android and iPhone yet, but it is growing.
For more information about this study, contact:
Research Director, Online Insights
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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