Smart Phones Pave the Way for the Future of Online Advertising
According to Matthew Campbell and Amy Thomson of in Bloomberg.com that the geo-locating Nike and Heineken apps proves that mobile advertising has arrived for real. Due to the recent developments in smart phone technology and the resulting increase in popularity, mobile advertising is the hot…
Mobile Games are the Next Frontier in Advertising
The massive growth of mobile games since 2008 reached an astounding $6 billion last year. Earlier this year, Don Reisinger reported that Juniper Research expects this $6 billion in sales to reach $11 billion by 2015. This assumes that the current rate of growth of…
Ask.com Users are the Most Verbose Internet Searchers
These days, search engines are ubiquitous in the world of information gathering. Depending on your goal, you might type anywhere from a single word to a lengthy question into a search box. But do certain search engines tend to have more verbose user bases? Chitika Insights wanted to examine how the number of words in a search query varied with the particular search engine.
Paid Search Ads: How the Nature of Online Advertising Has Changed
Tom Taulli, a Forbes writer who specializes in finance, wrote a compelling article concerning the significance of paid search advertising. He informs us that paid search has become the pinnacle marketing strategy in the realm of online advertising. Taulli also touches upon alternate strategies that…
Great New Search Tool: Google Correlate
Web publishers, another tool has been created that will help you. Take Google’s Keyword Trends tool, add a keyword suggestion element, and you have Google Correlate. Use it, love it.
LinkedIn Goes IPO, Why Aren’t You Marketing There?
LinkedIn is huge and influential enough to be worth $9 billion dollars after its IPO. Why aren’t more social media marketing professionals paying attention?
Droid X now King of Androids, HTC Evo in Hot Pursuit
With so many devices on the Android market, which one is truly #1? Chitika Insights took a look at the devices found within its network to derive an answer.
Over 65 iPads for Every Motorola Xoom Exemplifies Apple’s Tablet Dominance
The Xoom started out promising, but more current data suggests that its momentum slammed into a brick wall. With this in mind, Chitika Insights looked to compare the Xoom to the king of all tablet devices, the iPad.
Bing Winning Over Tech-Savvy Microsoft Fans
Is Bing popular with tech-savvy Microsoft users? It appears that the newer your version of Internet Explorer is, the higher the chance that you use Bing to search. Seen in Search Engine Land.
Chitika Changing Our Name: Meet Aritipandu
Today is a big day for the Chitika family: we’re making a huge change to our branding by completely changing the name of our company. No longer will we have awkward conversations with potential partners like “I really like what Chittyville does,” or “hey, could…