Great New Search Tool: Google Correlate
We love data here at Chitika Insights, and Google has just released an innovative, interesting way to play with it. Google Correlate allows users to chart how often a word or phrase is searched over time, and then show what other words or phrases have a similar usage pattern. For example, searching for the phrase “Online Advertising” gives this result:
So actionscript, commercial construction, and interactive agency are the three searches that correlate with online advertising. Does it mean they’re related? Not necessarily, it just means they see increases and decreases in search activity at about the same time as the original query.
This tool can be incredibly useful for web publishers. If, for example, you find that you’re getting tons of traffic from a particular keyword, you can punch it into Correlate and see some other potential keywords that are seeing the same effect. They may be about the same subject, which would give you a great SEO keyword target, or they may help you find a different popular subject to write about. Either way, publishers can get a lot of good use out of the tool.
Another very interesting feature of this tool is the ability to draw a line graph and see the searches that correlate with it. For example, I was interested in seeing what kind of queries spiked a few years ago and declined steadily ever since. Here’s the graph I drew:
Google came up with results almost instantly, outputting a list of searches whose trends looked like that over the years:
Interesting, isn’t it? Verizon online, pandalist, and dotproject top the list of correlated queries. Have you tried Google Correlate yet, and if so, what do you think? Any interesting results? Let us know in the comments or on Chitika’s Facebook page.
If you’re looking for a way to get your voice heard, Poll the People is the perfect platform for you. We offer a free signup so you can test our platform and see how easy it is to use. With our easy-to-use interface, you can create polls and surveys to get the feedback you need from your customers. So what are you waiting for? Sign up today and get started!
This site uses Akismet to reduce spam. Learn how your comment data is processed.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Most Popular Topics
AB Testing adoption android aol Apple ask AT&T Bing Blog browser chitika chrome CTR firefox Google htc ie Insights internet explorer ios ios 6 ipad iphone ipod mac market share Microsoft Mobile online advertising Operating system Poll the People safari samsung Search search engine smartphone social media tablet timeless twitter Updated Usability Testing User Testing windows yahoo
Leave a Reply