iPad Will Pass 2% of All Internet Usage in 2011
Looking ahead to 2011, the iPad will become an even more important part of the Internet. We predict that by the end of the year, iPads will make up over 2% of all Internet traffic. As seen in All Things Digital, PC Magazine, Mac Rumors and more.
Top Two iPhone Search Engines: Both Google
After our panel at SMX East revealed Google’s dominance in the mobile search market, we decided to look into the sources of their traffic. The Google App by itself can stand as the 2nd biggest iPhone search engine. As seen in Search Engine Land and ReadWriteWeb. Good information for all those using the new Chitika Mobile Ads.
iPhone and Android OS Breakdown – September
Following up on our look at iOS version distribution in July, we find that iOS 4 has continued to make impressive strides, now accounting for 68% of all iPhone traffic into our network. Seen on Technologizer
Android Users 80% More Valuable Than iPhone Users
Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on The Wall Street Journal, Barron’s, PC Magazine, and Wired among others
iOS 4 Now Powering 50% of iPhone Traffic
Are iPhone users up-to-date with their operating systems? Apparently… yes. iOS 4.x, the most advanced variant of iPhone’s operating system, is already powering a full half of all iPhone traffic coming through the Chitika network. As seen in Mashable and AppleInsider
iPad Tracker Explanation, Update, Call for Input
With the ups and downs of our iPad tracker, we’ve had a very interesting two weeks. Here’s a timeline of the changes we’ve made, an apology for making unannounced changes, and a call-out for smart people – how would you use the data we have?
Meet the iPad, with Real Time Stats
The “magical”, “revolutionary” iPad is here, and Chitika Research is tracking its adoption. Check out our real-time statistics on iPads browsing the Internet, and see what states are leading the iCharge. As seen in ReadWriteWeb and Mashable
iPhone OS: Not Worth $10
Six months after the launch of iPhone OS 3.0, almost half of all iPod Touch users still refuse to pony up the fee to upgrade. With how little is offered to non-iPhone users, and given the fact that only iPod Touch users are charged, is it any wonder? As seen on Apple Insider, The Unofficial Apple Weblog, Geek.com and elsewhere.
iPhone, Mobile Users Worst Ad Targets
We take an apples-to-apples comparison of the same ads on the same websites across the Chitika network to gauge mobile vs. non-mobile users’ attitudes towards in-browser advertising. Featured in TechCrunch, WebProNews, MediaPost, GigaOM, digiday:Daily,and more.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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