Firefox 2nd Most Influential Player in Search
Firefox appears to hold a lot of the cards in the search engine market share game. We looked at what percentage of search traffic coming into our network came from Firefox’s deal with Google – specifically, the Firefox start page and little embedded Google bar – and found that Firefox’s default search engine controls more of the search market than anyone besides Google themselves. Bidding war, begin! As seen in ReadWriteWeb
iOS 4 Now Powering 50% of iPhone Traffic
Are iPhone users up-to-date with their operating systems? Apparently… yes. iOS 4.x, the most advanced variant of iPhone’s operating system, is already powering a full half of all iPhone traffic coming through the Chitika network. As seen in Mashable and AppleInsider
Search Market Share – Yahoo and Bing Legitimately Up Big
Despite some controversy over Yahoo!’s “gaming” the search market share numbers, according to our traffic data, both Yahoo! and Bing are legitimately growing – and fast – in 2010. As seen in Search Engine Land
Mobile Users 45% More Interested In Local than Non-Mobile
Local search. Where does it happen the most? According to our latest data, the answer to that question is mobile – on a per capita basis, mobile users are 45% more likely to be searching local. Seen at Search Engine Land
Android Devices: Droid Dominant, Evo Catches Nexus
Android is growing, but what devices are driving that growth? According to our latest data, the Motorola Droid is the dominant device in the Android market, and the 4G-capable HTC Evo has already caught up with Google’s self-branded Nexus One. Seen at Ars Technica
Googlers’ Backup Plan – Ask.com?
When Google users are unhappy with the results of their search, where do they go next? According to data pulled from the Chitika ad network, they overwhelmingly go to Yahoo! and to perennial search underdog Ask. As seen at Search Engline Land
How Many Web Surfers are Ready for HTML5?
HTML5 – Wave of the future, or not ready for prime-time? According to our latest numbers, 46% of Internet traffic uses a browser that can handle HTML5. Featured in ReadWriteWeb.
Mac Impressions Spike in April – The iPad Effect?
Impressions from Mac OS-based computers spiked in April, according to our traffic data, from just over 7% to just over 10% of all traffic. Whether this is caused by more Macs sold, or more people using their Macs, is unclear; what IS clear, however, is that after the iPad launched, we saw way more Mac-based traffic almost immediately. Featured in Macworld
Google Dominant in Competitors’ Back Yards
Google, the most popular search engine, has plenty of enemies (competitors?). We look into the hometowns of some of Google’s top rivals – Apple, Yahoo!, and Microsoft – to see how much of a foothold Mountain View’s finest has. Featured in the Seattle Post-Intelligencer
Chitika begins testing ads in Europe
Great news for publishers with traffic in Europe! We will be slowly expanding your ad display to your traffic in the following countries: UK, GB, DE, IT, ES NL, DK, NO, SE Your Earnings Quick Report table that’s available right in your dashboard after you…