How much of the Internet-browsing world is ready for HTML5? According to our latest numbers, just under half of all web browsing comes from HTML5 compatible browsers.
The next-generation standard for coding the World Wide Web, HTML5 has some major support, particularly from Google and Apple.
In fact, HTML5 is a major part of the core of The Great Apple/Adobe Fracas of 2010, with Apple CEO Steve Jobs repeatedly declaring it ready to knock off Flash as the Web’s go-to video format.
But as with any cutting-edge technology, its success depends on how much of the Internet-browsing world is capable of consuming it. Currently, HTML5 video is only supported on “advanced” web browsers, like Safari, Chrome, and the beta of Internet Explorer 9.
Looking at numbers coming into the Chitika network, some 46% of all traffic on the Web is capable of viewing HTML5 videos.
Driving HTML5 compatibility is Firefox 3.5+, which makes up 46% of HTML5 compatible traffic. Following behind are Chrome (26%), Safari 3+ (24%), and Opera (4%).
As for incompatible browsers, the vast bulk are versions of Microsoft’s Internet Explorer. IE8, the most popular Web browser, makes up 46% of HTML5-incompatible traffic, followed by IE7 (28%), IE6 (16%), and old versions of Firefox (7%).
So it seems that Google, Apple, and Mozilla are all aboard the HTML5 express, and while Microsoft is doing the right thing by putting full support in IE9, it may take quite some time before the IE-using sector of Web users catches up.
All numbers based on a sample of 49,284,424 impressions across the Chitika advertising network, May 2010.
Research Director, Online Insights
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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