Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on November 13th – a larger sibling to the company’s Nexus 7 tablet, which was recently updated from its original model unveiled earlier this year.

While both Microsoft and Google both offer a $499, 32GB version of their tablet, the Nexus 10 has a 16GB version for $100 less while the Surface can only be upgraded to 64GB.

Chitika Insights conducted a study to see which tech giant’s tablet offering is emerging as the most popular. To quantify this study, Chitika Insights looked at a sample of tens of millions of tablet impressions from the Chitika ad network, specifically from the U.S. and Canada, from November 12th to November 18th 2012.

Domestically, Google Nexus tablet users are generating more than seven times the Web traffic of the Microsoft Surface, but it is important to note that the original Nexus 7 had a head start, debuting this past July. With time, it would seem likely that this gap will narrow as Surface sales grow.

Microsoft will need these usage figures to improve in order to attract substantial levels of developer interest for the Surface and broaden its app ecosystem. However, a clearer picture of the device’s longer-term prospects will emerge following Christmas day, as tablets purchased for the holiday, including the Surface Pro, are put into use.

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