Tablet Market Update: December 2012
This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.
Room for Growth: Microsoft Surface Only Generates 0.13% of All Tablet Web Traffic
Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on November 13th – a larger sibling to the company’s Nexus 7 tablet, which was recently updated from its original model unveiled earlier this year. Chitika Insights conducted a study to see which tech giant’s tablet offering is emerging as the most popular.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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