iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch
After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.
To quantify this study, Chitika Insights took a sample of hundreds of millions of mobile ad impressions coming out of the Chitika Ad network ranging from September 19th to October 19th, 2012. The growth rate of iOS 6 was then compared to total iOS Web usage using a time series to illustrate the rate of adoption of the new OS. A graph depicting this data can be seen below:
iOS 6 growth has decidedly leveled out over the past week, although it still is growing. Since our previous study on October 2nd, 2012, iOS 6 gained nearly 10% usage share, now constituting 61% of all iOS traffic, as seen in the graph below:
We expect small gains for the OS in the coming weeks, with the possibility of iOS 6 usage touching 70% once adoption peaks. The upcoming release of the iPad mini will likely accelerate this process.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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