Google (Lack Of) Buzz
For a few days in February, Google Buzz was all the… well, buzz. Seen for a short period of time as a direct assault on Twitter, Buzz appears to have fallen off of the minds of Internet users, as measured by searches. Featured in Search Engine Land
Twitter and Facebook are for News, MySpace is for Leisure
What do users of the various social networks want? We broke down the traffic coming from Twitter, Facebook, MySpace and Digg to see what genres of sites they visit the most. As seen on Mashable.
Bing on iPhone – Microsoft’s Ultimate Mobile Coup?
If Apple does indeed make a deal with Microsoft that makes Bing the iPhone’s default search engine, exactly how hard would Google be hit? According to our numbers, Google would immediately lose some 27% of the smartphone market. Featured in MacWorld, ReadWriteWeb, ChannelWeb, and others.
iPhone OS: Not Worth $10
Six months after the launch of iPhone OS 3.0, almost half of all iPod Touch users still refuse to pony up the fee to upgrade. With how little is offered to non-iPhone users, and given the fact that only iPod Touch users are charged, is it any wonder? As seen on Apple Insider, The Unofficial Apple Weblog, Geek.com and elsewhere.
Microsoft Means More Ad Clicks
Following up on our comparison of clickthrough rates by search engine, we expanded our scope, looking at web browsers and operating systems. Across the board, Microsoft products mean a higher likelihood of users clicking on advertisements. Featured in TechCrunch, Adotas, Huffington Post, and more.
Twitterers Want Their News, and Want It Now
A look at the website genres that receive the most traffic from Twitter and Facebook across the Chitika network. Twitterers seem interested in being on the bleeding edge of breaking news, whereas Facebook users seem more interested in tech and lifestyle sites. Featured in AdWeek, WebProNews, and more
Digg + Facebook = Loyal Readers
When bringing new visitors in to a website, where do you go? Well, according to our latest study, you go to Facebook and Digg if you want them to be loyal, repeat readers. As seen in eMarketer, Mashable, Marketing Pilgrim, and more.
Finalists chosen for Chitika + Adsense Contest
We received hundreds of submissions for our AdSense + Chitika Ad Placement Contest this year, thank you to all who entered! This year we have decided to narrow it down to 8 finalists and have you vote for our grand prize winner who will receive…
iPhone, Mobile Users Worst Ad Targets
We take an apples-to-apples comparison of the same ads on the same websites across the Chitika network to gauge mobile vs. non-mobile users’ attitudes towards in-browser advertising. Featured in TechCrunch, WebProNews, MediaPost, GigaOM, digiday:Daily,and more.
Chitika Study: Bing Struggling To Win Even IE Users
The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS’s Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in…