Twitterers Want Their News, and Want It Now
Twitterers Want Their News, And They Want It Now
MARLBOROUGH, 10/15/2009 – Online ad network Chitika recently broke down a sample of users from their network to see what Twitter users want. By categorizing the sites that get links from Twitter, Chitika determined that the thing that Twitterers want the most is news, with over 28% of all traffic going to news sites. Movie sites took second place with 22.56% of Twitter traffic, followed by tech and gadget sites with 13.39%. Medical sites rounded out the top 4 with 7.98%.
Given Twitter’s unique ability to bring information instantly to large numbers of people, it’s not surprising that news leads the way. From being the first to publish pictures of a Turkish Airlines plane crash to the social network’s breaking of US Airways Flight 1549’s dramatic crash into the Hudson River earlier this year, Twitter’s instantaneous and collaborative nature has made it out to be the bleeding edge of all news.
Compare Twitter’s results, though, with older, more established social network Facebook, and the value and perception of Twitter’s speed become more obvious. While news sites do receive a good deal of Facebook’s referrals, they lag behind tech and lifestyle sites – tech sites dominate Facebook’s traffic with over 33% of the network’s referrals going there.
The comparison seems to be that Twitterers want knowledge, and to be the first to hear about everything, whereas Facebook users are more interested in being the coolest, with the newest gadgets and hottest fashion.
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. For more information, visit https://chitika.com
Research Director, Online Insights
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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Good research Chitika team. I would like to give one more split up of user behavior in Digg.
Technology – 57.38%
Celebrity – 12.39%
Lifestyle – 8.96%
News – 4.92%
Movie – 1.08%