MARLBOROUGH, 10/6/2009 – Nothing makes website owners happier than loyal, repeat users, but it can often be difficult to find them. Now, a study by online ad network Chitika suggests that the two best sources may be Facebook and Digg.
The study, based on a sample of 33 million unique users across the Chitika publisher network in September, 2009, compared the number of visitors coming from major traffic sources – Digg, Facebook, Google, Yahoo!, Bing, and Twitter – to the number of times those visitors came back to the referred site. If a visitor came to the site four or more times over the course of a week, that visitor was considered a “loyal” user.
The results showed that Facebook was far and away the best provider of loyal users – over 20% of all visitors from Facebook visited the referred site four or more times per week. Digg came in second place with slightly over 16%
Next came the search engines, Yahoo! leading the way with over 15% of referrals being loyal. Google and Bing were practically even at slightly below 12%, and Twitter came in last place overall with barely over 11%.
While Google naturally wins in sheer numbers, if a website owner can drive a thousand people to their site via Google, or they can drive the same number via Facebook, Facebook seems to be the way to go for creating a loyal reader.
The Raw Numbers
|Loyalty by Referring Site:|
Chitika, Inc., is a search-based online advertising network , leading the way in intent-based advertising and search engine insights. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. For more information, visit https://chitika.com
Research Director, Online Insights
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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