Mobile Users 45% More Interested In Local than Non-Mobile
Local search. Where does it happen the most? According to our latest data, the answer to that question is mobile – on a per capita basis, mobile users are 45% more likely to be searching local. Seen at Search Engine Land
Android Devices: Droid Dominant, Evo Catches Nexus
Android is growing, but what devices are driving that growth? According to our latest data, the Motorola Droid is the dominant device in the Android market, and the 4G-capable HTC Evo has already caught up with Google’s self-branded Nexus One. Seen at Ars Technica
Googlers’ Backup Plan – Ask.com?
When Google users are unhappy with the results of their search, where do they go next? According to data pulled from the Chitika ad network, they overwhelmingly go to Yahoo! and to perennial search underdog Ask. As seen at Search Engline Land
How Many Web Surfers are Ready for HTML5?
HTML5 – Wave of the future, or not ready for prime-time? According to our latest numbers, 46% of Internet traffic uses a browser that can handle HTML5. Featured in ReadWriteWeb.
Mac Impressions Spike in April – The iPad Effect?
Impressions from Mac OS-based computers spiked in April, according to our traffic data, from just over 7% to just over 10% of all traffic. Whether this is caused by more Macs sold, or more people using their Macs, is unclear; what IS clear, however, is that after the iPad launched, we saw way more Mac-based traffic almost immediately. Featured in Macworld
Google Dominant in Competitors’ Back Yards
Google, the most popular search engine, has plenty of enemies (competitors?). We look into the hometowns of some of Google’s top rivals – Apple, Yahoo!, and Microsoft – to see how much of a foothold Mountain View’s finest has. Featured in the Seattle Post-Intelligencer
Chitika begins testing ads in Europe
Great news for publishers with traffic in Europe! We will be slowly expanding your ad display to your traffic in the following countries: UK, GB, DE, IT, ES NL, DK, NO, SE Your Earnings Quick Report table that’s available right in your dashboard after you…
Internet Explorer 6, Alive By The Hand of IT Departments
Why is Internet Explorer 6 still alive and kicking? From the looks of our numbers, that lies squarely on the shoulders of corporate IT departments. Featured in Seattle Post-Intelligencer and Network World
iPad Tracker Explanation, Update, Call for Input
With the ups and downs of our iPad tracker, we’ve had a very interesting two weeks. Here’s a timeline of the changes we’ve made, an apology for making unannounced changes, and a call-out for smart people – how would you use the data we have?
iPad Users Also Use… Windows?!?
What else do iPad early adopters use at home? Mac computers? Windows machines? Even Linux boxes? We broke down the iPad traffic and see what ‘siblings’ these tablets have. As seen in Fortune Brainstorm Tech and Ars Technica.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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