Our Referrer Distribution Methodology: A Chitika Special Report
Chitika is an online advertising network which uses data analytics to improve the performance of its partners and the experience of internet users within its network. Every month, Chitika serves billions of ads globally to a wide variety of demographics. Chitika Insights is the independent research division of Chitika Inc.
Chitika Insights makes its name by delving into the vast quantities of data which runs through the Chitika network on a daily basis. Generally speaking, the research studies we engage in cover a week’s worth of data, which at the bare minimum use a sample totaling over one hundred million impressions – more than enough to ensure statistical significance. Moreover, our publisher network is composed of hundreds of thousands of customers, both large and small, which encompasses a fair portion of overall traffic on the web. Finally, when engaging in this type of study we remain consistent in our methodology throughout the time interval of the investigation to ensure that we were doing an apples to apples comparison, ensuring that investigations can be done from point A to point B within our own network and being indicative of actual changes within the web.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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