Over the past month, there has been much speculation as to whether the emergence of Google Plus marks the beginning of a new era in social networking. At first glance, Google+ possesses an array of wildly different features, boasts a rapidly growing user base, and has the backing of a company with a seemingly immeasurable amount of resources as mentioned on DailyBlogTips. Chitika Insights analyzed a series of traffic dating back to the launch of Google+ to determine the reliability of these statements.
Since its launch, Google+ has undergone a surge in use, peaking at .007% of total web traffic on July 20th – a massive increase of users over a relatively short amount of time. Predictions began to be thrown around that, if Google+ were to continue this rate of growth, it would only be a short while before Facebook was overshadowed by Google. However, this was not the case – Google+ experienced a 34% erosion of its traffic from July 20th to July 31st. These results are in stark contrast to an earlier Insights study which indicated a 300% increase in the interest for Google+ from July 3rd to July 11th.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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