In the Android vs. iPhone war for mobile supremacy, which operating system should advertisers look to target? Online ad network Chitika looked at ad click rates across its network for the two devices and came to the conclusion that Android users are by far more valuable individually than iPhone users – people on the Android OS clicked on ads 81% more often than people on the iPhone.
| Device | CTR |
|---|---|
| iPad | 1.010% |
| iPhone | 0.654% |
| Android | 1.187% |
Interestingly, iPad users are much more likely to click ads than their iPhone-using contemporaries. This may be chalked up to the difference in display size. Android devices, however, by and large have similar screens to the iPhone, and Chitika’s advertisements display the same on both devices.
As Android continues to grow in market share, it will be interesting to see how this figure changes. For now, however, it is obvious that Android users should be high up on the list of targets for mobile advertisers.
Contact
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
gee…and I never surf on my own iPhone either eh….
🙂
Jim
[…] Android users are 80 percent more valuable than iPhone users, says Chitika, an online advertising network that serves 2 billion monthly impressions over more […]
It’s a fair comparison considering Admob ads are heavily being displayed on iOS devices. The reason why Android’s share is bigger is multitasking. Android users are able to click the interesting ads without worrying about what would happen to their, app if they click the ads. We could expect Apple to gain in the future since iOS devices are now multi-tasking capable (kinda).
[…] to hit the global Android user base. And the approach fits with the behavior of users, who are more apt to click on mobile ads than iOS users. It’s all part of Rovio’s very methodical approach to each market it sells in. […]
Are these the most up to date numbers? Does anyone have the industry wide CTR average for mobile platforms?
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