96% Of Publishers Not Monetizing Mobile Traffic… Yet
Only 4% of Web Domains Ready for Mobile Traffic
Mobile traffic is growing by leaps and bounds, but the Internet isn’t quite ready to deal with it yet. According to a study conducted by online and mobile ad network Chitika, of the one million largest web domains, only 3.54% have a dedicated site for mobile traffic. Without a targeted site or call-to-action targeted to mobile devices (such as Chitika’s mobile ad unit, which targets mobile traffic on non-mobile sites), mobile traffic is nearly impossible to monetize, meaning that over 96% of the Internet is wasting a growing, potentially valuable segment of traffic.
To come to this conclusion, Chitika spidered the top one million sites as ranked by Alexa, coming back with a yes or no answer to whether the site has a mobile version. As you go down the list, the likelihood of a site to be mobile ready decreases sharply – 100% of the top 10 sites have a mobile version, but that number drops to 84% of the top 50, 67% of the top 100, and only 35% of the top 1,000.
The fact that only one in three domains ranked as the top 1,000 most visited actually takes advantage of its mobile traffic is very telling. It has been widely speculated that 2011 will be the year of mobile Internet, but when even the largest web sites are unlikely to have a dedicated mobile experience, it becomes clear that publishers have a ways to go before they can take true advantage of the Internet-on-your-phone revolution.
Research Director, Online Insights
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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