10 Weeks and Growing: iPhone 5 Constitutes Over 1/8 of all iPhone Web Traffic
Apple’s iPhone 5 is estimated to have posted impressive sales figures since its release in September. Friday, November 30th marked 10 weeks since the iPhone 5 became available in stores, and Chitika Insights decided to investigate how usage of the device has grown.
We last reported on iPhone 5 adoption after its first weekend, when its users were generating 2.5% of all iPhone Web traffic in the U.S. and Canada. To quantify the current study, Chitika Insights examined a sample of millions of mobile ad impressions over the Chitika ad network ranging from November 8th to November 27th, 2012. iPhone 5 traffic was then identified through user agent analysis, and compared to all iPhone traffic to illustrate the growth of the iPhone 5 in the iPhone market as a whole This growth is represented as a rolling average for the past several weeks below:
The iPhone 5 is now generating 12.8% of iPhone Web traffic across the Chitika network, notably peaking at 13.5% over Thanksgiving and Black Friday. Looking over the long term since our last study in September, the steady upward trend is especially prominent.
10 weeks after its release, iPhone 5 usage continues to grow, and can be expected to rise at an even more dramatic rate over the holiday season.
Looking to test your ad descriptions on real people? Poll the People offers a free signup to test your ads and get feedback from our panel of consumers. With our easy-to-use platform, you can create a poll in minutes and get results fast. So why wait? Sign up today and see how Poll the People can help you improve your advertising.
This site uses Akismet to reduce spam. Learn how your comment data is processed.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Most Popular Topics
AB Testing adoption android aol Apple ask AT&T Bing Blog browser chitika chrome CTR firefox Google htc ie Insights internet explorer ios ios 6 ipad iphone ipod mac market share Microsoft Mobile online advertising Operating system Poll the People safari samsung Search search engine smartphone social media tablet timeless twitter Updated Usability Testing User Testing windows yahoo