CTR Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.
As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users.
What does this mean? Well, for publishers, it means you should start concentrating on driving more Bing traffic to your site.
For Microsoft, it seems to suggest that Bing’s success will last about as long as its advertising budget will carry it.
The Raw Numbers
|Impressions||Clicks||CTR||% vs Google|
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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