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Category: Hits

Browser, Hits, Trending Topics

Firefox 16 Security Flaw: Quick Response by Mozilla Minimizes Impact on Adoption 

Mozilla released its newest version of the Firefox Web browser last Tuesday, October 9th, 2012. Unfortunately, this version had a major security issue, which prompted Mozilla to remove the download from its page just a day after initially releasing it. The software was patched and re-released less than 24 hours later as Version 16.0.1. At Chitika Insights, we were interested in seeing what percentage of Firefox users had updated to version 16 before the fix, and how the issue may have affected adoption rates.

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Hits, Mobile, Trending Topics

iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market 

Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below:

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Hits, Tablets

Supply & Demand Issues Stall Google Nexus 7 Growth 

Although Nexus 7 experienced a huge initial surge in both sales and Web traffic, users don’t seem to be surfing as much as one might expect them to. However, a reason for this drop could be Google only recently ended their Nexus 7 hold last week. As such, these numbers are most likely from users who got the Nexus 7 in the first round of shipments. As the novelty of a new tablet wears off, so does the user’s desire to surf the Web as extensively as they had initially.

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