Mobile Manufacturer Market Share, October 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.
iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch
After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.
Firefox 16 Security Flaw: Quick Response by Mozilla Minimizes Impact on Adoption
Mozilla released its newest version of the Firefox Web browser last Tuesday, October 9th, 2012. Unfortunately, this version had a major security issue, which prompted Mozilla to remove the download from its page just a day after initially releasing it. The software was patched and re-released less than 24 hours later as Version 16.0.1. At Chitika Insights, we were interested in seeing what percentage of Firefox users had updated to version 16 before the fix, and how the issue may have affected adoption rates.
iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market
Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below:
60% of iPhones on iOS 6, iPad and iPod Touch Close Behind
Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.
Chrome for iOS Market Share Nears 3%; Safari still Dominant
Since our first report on the new Google Chrome browser for iOS, usage rates of the mobile browser have continued to grow. Based on data from our Chrome for iOS Adoption Tracker, Google Chrome now accounts for 2.7%* of Web traffic on iOS, up from 1.5% on July 17.
Supply & Demand Issues Stall Google Nexus 7 Growth
Although Nexus 7 experienced a huge initial surge in both sales and Web traffic, users don’t seem to be surfing as much as one might expect them to. However, a reason for this drop could be Google only recently ended their Nexus 7 hold last week. As such, these numbers are most likely from users who got the Nexus 7 in the first round of shipments. As the novelty of a new tablet wears off, so does the user’s desire to surf the Web as extensively as they had initially.
Samsung Galaxy S III Usage Growing Significantly Since its Release
Due to the resounding success of the Samsung Galaxy S III in the market so far, Chitika Insights conducted a study to determine how the device was performing relative to other Samsung Android phones currently in the marketplace.
iPad Takes Slight Dive, Samsung, Google See Tablet Success in July
Chitika Insights’ latest Tablet Market Share Report shows big gains for the Samsung Galaxy Tab and the brand new Google Nexus 7 over the past month.
Mountain Lion Roars, Captures 3.2% Share in First 48 Hours
After 48 hours on the market, Mac OS X Mountain Lion captures 3.2% of market share.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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