Analysis: New iPad Penetration Growing; Largely Confined to Wealthier, Coastal States
When you think “tablet” what do you really think of? For most people it’s the iPad. According to the Chitika Insights iPad Tracker, The new iPad accounts for just over 9% of all iPad traffic.
Study: HTC Market Share Drops 60% in Five Months
HTC, the handset maker synonymous for, well, nobody really knows anymore, has had a great deal of difficulty over the past six months. Their share of traffic in the mobile market has declined and, as of late their product offering has been lackluster, to say the least. Quarter one of 2012 was especially trying for the company.
Study: MSIE Sees Greatest Traffic During Work Day; Chrome Picks up in Evenings
The last twelve months have been a wild ride in the world of web browsers. Chrome has been rapidly capturing market share from Microsoft Internet Explorer (MSIE), which traditionally has held the majority of web browser market share – beginning with Microsoft Windows dominance of personal computer industry. It has often been said that the reason behind MSIE’s dominance in the market is due to heavy corporate usage.
The new iPad Accounts for 10% of all iPad Traffic in Only Three Weeks
After a little less than a month on the market, The new iPad has made leaps and bounds into the hands of millions of consumers across the world. Despite critics and naysayers touting lackadaisical improvements and overheating issues, a market survey coming out of ChangeWave Research reports that 82% of the new iPad users said they were “very satisfied” compared to the 74% that felt similarly about the first and second generation iPads. Success for The new iPad has only been made further evident by official sales figures released by Apple, indicating that the tablet sold three million units across the first four days it was available both online and in stores.
Update: Mac OS X Mountain Lion Preview Takes .06% share of all Mac OS X Traffic
Mac OS X, the Unix-based operating system running on all Apple computers since 2002 is a major part of the brand image, carefully cultured by the company over the course of a decade. All releases of Mac OS X are named after big cats (Cheetah, Jaguar, and Snow Leopard to name a few), lending itself to a slight spot of irony as Apple has become one of the largest predators in the personal computing space.
The new iPad Gobbles Up 5% of All iPad Traffic; CA, CT & NY new iPad “Hot Spots”
After much anticipation on Friday March 16th, 2012, The new iPad hit the market and proceeded to shatter first weekend sales records, moving 3 million units over the course of the weekend — the most successful launch for the iPad yet. Although “The new iPad” sported only a few major differences (most notably screen resolution) from earlier generations, thousands of consumers and Apple fans alike lined up around the block to be among the first with their hands on the product.
Study: Google+ Traffic Down 31.6% in Four Months
Google+ has experienced quite the tumultuous ride since its introduction in June 2011. In the words of Google’s Chief Executive, Larry Page, Google+ “has become a robust competitor in the social networking space, with 90 million users registering since its June launch.” However, a recent report by ComScore tells a different story, highlighting a downward trend in overall use. Members of the social network spent 5.1 minutes on the site in November, and 4.8 minutes in December. By January, users were spending only 3.3 minutes on Google+ per month, on average.
Study: Mobile Web Traffic Up 35% in Under a Year; PC Web Usage Peaks Early Morning
If 2011 was the year of mobile, 2012 shows no signs of slowing down. “The post-PC era has arrived,” stated a BI Intelligence analyst. Over the past year, many major smartphone manufacturers released record breaking sales figures highlighting the extent to which mobile devices have established themselves as a presence and, in some cases, necessity in our day to day lives. ComScore’s 2011 mobile report states that there are almost 100 million smartphone subscribers in the US alone.
Study: PlayBook OS 2.0 Running on 43% of Eligible Devices after One Week in Market
The BlackBerry PlayBook entered the tablet market with a bit of a struggle over 2011. Amid heavy competition on all fronts, it seems that users expected more out of the device, perhaps solely based on the legacy of RIM alone. The PlayBook simply was missing many of the functions that Blackberry users have come to know and love.
Demise of the PC? Windows Web Browsing Market Share Declines by 10% in Six Months
As reported last week, Apple’s mobile operating system, iOS passed their desktop operating system (Mac OS) in web browsing market for the first time in history. According to new research from Canalys, smartphone shipments overtook personal computers in 2011, moving 487.7 million units over the course of the year, compared to 414.6 million PCs.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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