The 2% Rule For Conversion Rate Optimization
Chitika looked at the ad-click habits of a sample of over 86 million Internet users during a two week period to determine what percentage of web surfers actually click on the ads that pay for Internet content. Only 2% of people actually clicked on ads during that time. Featured on Geek.com and The Independent.
CTR Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer…
Months Later, Bing Users Still Ad-Crazy
What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in TechCrunch, Ars Technica, iMedia Connection, and more.
IOS5 Breaks Into the Market with Record Numbers
On Monday, October 17th, Apple announced that over twenty five million customers have made the iOS 5 update. For reference, iOS5 was released on October 12th, only five days prior to the announcement. The iOS5 update features all sorts of new additions like the Notification Center, iMessage
OS X Yosemite Adoption Rate Slightly Outpaces Mavericks in North America
As part of Apple’s multi-faceted event held on October 16, 2014, the company officially released OS X Yosemite to the general public. Apple had previously made a public beta of the OS available for the first time in the company’s history, and this seems to…
iPhone, iPad Users Front-runners in iOS 5 Update
Two weeks ago, Chitika Insights investigated the adoption rate of iOS 5 following the October 12th release. Using this study as our base, we wanted to further specify iOS 5 adoption, this time breaking it down across Apple’s product mix (iPhone, iPad, and iPod).
First Quarter 2015 Tablet Update: Samsung Usage Share Increases by 88% Year-over-Year
Between January 2014 and January 2015, Samsung tablets experienced the largest increase in North American usage share of any other tablet brand. Conversely, users of Apple’s iPad, while still responsible for the largest portion of North American tablet Web traffic, now generate a usage share…
July Tablet Update: iPad Usage Share Continues Ascent
Apple iPad users are generating an increasingly larger portion of North American tablet-based Internet traffic, with July marking the third straight month of usage share gains. Most recently, iPad usage share rose from 84.3% in June 2013, to 84.9% in July 2013 – its highest…
Chitika Now Supports Payout to 200 Countries
Chitika is pleased to announce the integration of Payoneer as its default payment processor. Payoneer allows you to get your funds quickly, securely and at reduced cost to more than 200 countries and regions in over 150 currencies. You are given the flexibility of choosing…
How to increase CPM with ad count
On the back-end, we have recently improved our smart ad technology, which now only shows an ad when it’s most valuable to you as a publisher (when it can earn you revenue). When our system senses low-value impressions that don’t have the qualities which could…
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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