How To Optimize CTA Phrases Using Usability Testing
As a marketer, one of your primary goals is to get people to take action. This is usually done by using a call-to-action (CTA). But what is the best way to optimize CTA phrases? The answer is: it depends. There is no one-size-fits-all solution when…
How To Improve Conversion Rate With Usability Testing
You may have heard the term “usability testing,” but you may not know exactly what it is or why it’s important. Usability testing is a process of testing how easy it is for users to interact with a website or app. The goal is to…
How To Find The Best Colors With Usability Testing
There are a lot of factors to consider when choosing colors for your website or app. But one of the most important is usability testing. Learn here how to find the best colors for your website or app with usability testing. Usability testing is a…
The Ultimate Checklist For Usability Testing For Figma Designs
If you’re reading this, then you’re probably interested in making sure your Figma designs are as user-friendly as possible. And that’s a great thing! User experience is so important in design, and making sure your designs are easy to use and understand is a crucial…
How To Use Usability Testing For Email Subject Lines
Email Subject lines are important! They are often the first thing your reader will see, and a good subject line can make the difference between a successful email campaign and one that falls flat. Usability testing can help you write better subject lines by giving…
How To Avoid Website Design Mistakes – Do This Simple Trick.
If you’re creating a website, you want to make sure it’s user-friendly and easy to navigate. One way to do this is to perform usability testing to avoid website design mistakes. Usability testing is a process where you test the website with real users to…
Surface vs Ipad For Work
Microsoft has positioned its Surface tablets as devices more fit for work activities as compared to those from other manufacturers. The question remains though, are Surface tablets actually being used in work settings more so than iPads or other tablets?
Do CTA Button Clickers Convert More Than Keyboard Users?
All Google traffic is not made the same, at least when it comes to the likelihood of that traffic to click on your advertisements. Chitika looked at 11 million impressions from various Google sources, and found that people who go to Google’s homepage and click “Search” are 50% more likely to end up clicking on an ad than any other Google searcher.
The Value of Above The Fold For Conversions 
How should ad placement effect the pricing of online advertisements? In the first installment of Chitika Research’s Ad Layout Series, we look at above- vs. below-the-fold ads to see just what the difference is in clickthrough rates.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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