Do Apple Users Search More Than Android?
For the last decade, search engines have been internet users’ best friends, making any question that comes to mind immediately addressable with the best relevant answers. Developments in technology have made search engine results more qualified and useful, leading to a rapidly growing demand for their use. Chitika Insights decided to take a look into search traffic trends depending on the operating system.
The Value Of Google vs Bing Traffic 
A lot of SEO effort goes towards optimizing content and websites for Google and Bing. And rightly so. It’s quite evident now that organic traffic from Google and Bing can pretty much make or break your business. But, that also raises the question: How valuable…
Google Results, Positioning, and CTR: Not What You’d Expect
First place gets your traffic — but what about clicks? It has long been a common goal of SEO optimizers everywhere to capture the top spot on Google’s first page of search results. Taking the first spot guarantees the largest portion of impressions as well as double the amount of traffic offered by the second link.
Google Voice Search Is Local Search Heaven 
Continuing our extended look into mobile search traffic, we’ve found an interesting tidbit: those who search with their voice are nearly three times more likely to want local results than those who search with their (virtual) keyboards. Second in a research series supporting the new Chitika mobile ads.
How long should a keyphrase be? 
A lot of SEO effort goes towards optimizing content to a keyphrase. And rightly so. The entire tone and depth of an article can change based on the keyphrase. But, that also raises the question: How long should a Keyphrase be?
Ignoring Bing and Yahoo Costing Publishers Big Bucks
Now that Bing is powering Yahoo! search results, Microsoft’s search engine controls nearly one-fourth of all search traffic. The time has come for publishers to concentrate on a powerful #2 search engine, with up to a 23% boost in search traffic waiting to be claimed.
The Educated are Harder to Advertise To
What does the correlation between high ad click rates and low college education rates mean to publishers? Chitika Research shows how a highly educated demographic requires even better targeting, and necessitates content-quality advertisements. As featured in ReadWriteWeb.
Report: iOS Users Driven to Update by Features Rather than Security
Apple’s latest update of its mobile operating system, iOS 5.1.1, provides several bug fixes and security improvements to its users. Chitika Insights observed adoption rates during the first week of release in a previous report, and now looks at updated data to examine adoption rates three weeks post-release. The three-week overall adoption rate of 57.9% represents an exponential increase in rate of adoption when compared to the 12.3% adoption in the first week. But notably, this is dwarfed by the adoption rate of iOS 5 in October of last year, which was installed on 20% of iOS devices in its first week.
What Hours Are Mobile Users Most Active?
With the emergence of mobile devices with online capability, the amount of people browsing the internet on their phone has steadily grown as a portion of the overall market. As mobile devices continue to cement their presence in our everyday lives, there is a growing trend amongst consumers to carry out many of their essential actions both online and on the go.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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