Web Browser Market Share Report: October, 2011 Update
This is the first browser market report in which we did not see continued growth from MSIE competitors Safari, Chrome, and Firefox (Safari dropped) Look for Safari to bounce back around the holiday season. Despite gradual growth in October, look for MSIE’s share to drop as it has been over the course of 2011…
Shopping Goes Mobile in Time for the Holiday
This holiday season it appears that more consumers than ever will be making purchases from their mobile devices, rather than utilizing their personal computers or the more traditional means of going to a physical store. According to mobile ad network Jumptap and comScore, 31% of mobile device owners have made a purchase with their device.
Study: Firefox 8 Experiences Rapid Adoption Rate, Claims 35% of Traffic in 1 Week
On November 8th, Mozilla released Firefox 8, the 5th rendition of the browser released since the beginning of this year. This is yet another testament to Mozilla’s recently adopted rapid release process, particularly made evident by the fact that first seven versions of the browser took seven years to release!
Chitika Ad Monetization Matrix: A New Tool to Redefine Ad Monetization
Across industries, the Boston Consulting Group Matrix and the Gartner Magic Quadrant have long been fundamental tools in conducting business analysis. These tools are invaluable in helping businesses direct resources toward the segments with the highest worth or potential to optimize their revenue stream. In an effort to contribute a similar tool to the world of online advertising, Chitika Insights developed the Chitika Ad-Monetization Matrix (CAMM).
Mac OS X Lion Fails to Roar
Apple’s “most advanced” operating system OS X Lion (formally OS X 10.7) hasn’t exactly been their most popular release. According to Apple’s Press page, Lion sales were hot over the first few days, even seeing over one million downloads in the first day. However, since then the latest version of OS X has faced criticism from both users and reviewers alike.
Google+ Traffic Remains Low – Will New Changes Bring More Users?
Chitika Insights has been monitoring user engagement and the performance of Google+ since its inception. Our initial studies have indicated that following a brief surge of activity after its public debut, traffic from the site has waned. Chitika wanted to continue observing the site to see if any recent tweaks have increased user interest.
Cain-apalooza? Herman Cain Makes up Majority Share of GOP Candidate Search Traffic
Herman Cain has gone from a political unknown to a major force in short time. Chitika Insights took a look at his surge in popularity using US search traffic, and the results are stark.
Occupy Wall Street: Web Traffic Helps Drive Movement
Since launching just one month ago, the Occupy Wall Street protests which stemmed from modest beginnings on the street corners of New York City have spread far and wide across the globe. See inside for Chitika Insights analysis of the event.
Report: Google+ Traffic Fails to Rebound After Dip
Over the past few days there has been a lot of buzz surrounding our coverage of Google+, particularly focusing on the measured 60% downward trend we saw in the sites traffic. Chitika Insights has pursued investigation into this matter in the following post…
Our Referrer Distribution Methodology: A Chitika Special Report
Chitika is an online advertising network which uses data analytics to improve the performance of its partners and the experience of internet users within its network. Every month, Chitika serves billions of ads globally to a wide variety of demographics.