Verizon is Android’s best friend in the US; in a sample of traffic from the Chitika network, 55% of all Android traffic came from Verizon’s phones. So when Apple announced that the iPhone is coming to Verizon in February, not only did they tap into a huge pool of potential new customers, they also managed to attack Android at its most important point.
A sample of 2.5 million Android impressions across the Chitika ad network in January showed Verizon accounting for 55% of the operating system’s impressions, Sprint sending 25%, T-Mobile 18% and AT&T sending a mere 2%. The reason for AT&T’s dismal Android showing is unclear, but if AT&T customers are simply choosing the iPhone because they prefer it, Android’s market share on Verizon may be in big trouble.
If, on the other hand, smartphone users simply think AT&T’s Android lineup is subpar, then AT&T may be the company most at risk.
It will be interesting to monitor changes in AT&T iPhone usage and Verizon Android usage once the Verizon iPhone is available to consumers. Either way, Apple is set for a huge win.
For more information about this study, contact:
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
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