Google Usage Rates Vary Across Browsers
The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person uses has any impact on the search engine they use.
Bing Winning Over Tech-Savvy Microsoft Fans
Is Bing popular with tech-savvy Microsoft users? It appears that the newer your version of Internet Explorer is, the higher the chance that you use Bing to search. Seen in Search Engine Land.
How Many Web Surfers are Ready for HTML5?
HTML5 – Wave of the future, or not ready for prime-time? According to our latest numbers, 46% of Internet traffic uses a browser that can handle HTML5. Featured in ReadWriteWeb.
Internet Explorer 6, Alive By The Hand of IT Departments
Why is Internet Explorer 6 still alive and kicking? From the looks of our numbers, that lies squarely on the shoulders of corporate IT departments. Featured in Seattle Post-Intelligencer and Network World
Microsoft Means More Ad Clicks
Following up on our comparison of clickthrough rates by search engine, we expanded our scope, looking at web browsers and operating systems. Across the board, Microsoft products mean a higher likelihood of users clicking on advertisements. Featured in TechCrunch, Adotas, Huffington Post, and more.
Bing Struggling to Win Even IE Users
Compared with other browser/search engine bundled combos (Firefox/Google, Safari/Google, etc.), the Internet Explorer/Bing combo garners very little loyalty for Microsoft’s decision engine. Covered by eWeek, TechCrunch, the Seattle Post-Intelligencer, and more.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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