iOS, Not Android, Users More Adventurous in Browser Choice
Both Apple and Android mobile users now have a variety of high-profile choices when it comes to replacement Web browsers – but are they actually making the switch? Chitika Insights’ latest study aimed to quantify the answer to this question.
UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.
iPhone Users Browse Web 150% More than iPod Touch Users
The iPod Touch is built with near-identical hardware and shares the same operating system (iOS) with the iPhone but without an antenna that can connect with cellular networks. This makes the iPod Touch slightly thinner than the iPhone, while still being a very capable device for browsing the Web. Due to the similarities of these two devices, Chitika Insights conducted a study to compare the Web usage rates between them.
Mountain Lion Adoption Eclipses 10% Mark after First Month
A month ago, Chitika Insights reported that Apple desktops running Mountain Lion (OS X 10.8) generated 3.2% of all Mac-based Web traffic. Since Mountain Lion officially turned one month old last Saturday, Chitika Insights revisited this study to see how quickly Mac users were adopting the latest operating system now that the novelty has begun to wear.
Samsung Galaxy S III Usage Growing Significantly Since its Release
Due to the resounding success of the Samsung Galaxy S III in the market so far, Chitika Insights conducted a study to determine how the device was performing relative to other Samsung Android phones currently in the marketplace.
Chrome for iOS Grabs 1.5% Share of iOS Browser Market
Chitika Insights is tracking the adoption rate for Chrome’s new browser for iOS. Our latest real time tracker breaks down the iOS browser market by fragment and a historical time line. As of July 17, Chrome for iOS captures 1.5% of the iOS browser market.
Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week
Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From there we refined our results by breaking out iOS 5.1.1 devices and took a 24-hour rolling average in order to determine usage rates. According to our network data, Apple users (being the early adopters that they are) heeded experts’ warnings. Our network started to demonstrate a spike in iOS 5.1.1 traffic around 5:00 PM EST on May 7, trending upward to a high of 12.3% of all iOS traffic by May 10. This preliminary report shows a somewhat rapid pace of adoption, a trend that should persist, given the popularity of the iPad and iPhone devices.
Over 65 iPads for Every Motorola Xoom Exemplifies Apple’s Tablet Dominance
The Xoom started out promising, but more current data suggests that its momentum slammed into a brick wall. With this in mind, Chitika Insights looked to compare the Xoom to the king of all tablet devices, the iPad.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Most Popular Topics
AB Testing adoption android aol Apple ask AT&T Bing Blog browser chitika chrome CTR firefox Google htc ie Insights internet explorer ios ios 6 ipad iphone ipod mac market share Microsoft Mobile online advertising Operating system Poll the People safari samsung Search search engine smartphone social media tablet timeless twitter Updated Usability Testing User Testing windows yahoo