Tablet Traffic Spikes on Holiday: Kindle Fire Jumps 122%, Blackberry Playbook by 50%
Ah, the holidays. A time to celebrate those values we hold most dear. A time of festivity, joy, peace and fellowship with our loved ones. And, of course, above all, a time to cherish that which we hold most sacred here in America – surfing the internet.
This holiday season, Chitika Insights took a look to see just how celebratory Americans got. Using data collected from hundreds of millions of impressions taken from our network, we looked at tablet traffic in the days both before and after Christmas to see how much of a boost the gift-giving season gave to various tablets devices.
Continuing the Holiday Tablet Wars, we compared the iPad, Kindle Fire, BlackBerry PlayBook, and Samsung Galaxy Tab, keeping track of how these devices have been faring in the competitive tablet market.
Though the iPad’s lead over the other tablets is strong, it was not the tablet with the most impressive spike in traffic after the wrapping paper had all come off Christmas morning. The PlayBook’s 50% jump in traffic Christmas day might just be the thing to help with RiM’s recent struggles. The real victor in the season’s tablet wars, though, has to be the Kindle Fire and its 122% traffic spike from the 24th to the 25th. If more than doubling your usage overnight doesn’t say Christmas Spirit, we don’t know what does.
Such a resounding success over the holidays can surely only be the start to an exciting year for the tablet market. Insights will stay tuned through 2012 to see what the year has in store for the tablet field.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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