The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS’s Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in early August). But Bing, the decision engine Microsoft bundles with Internet Explorer, only gets 10.3% of IE users’ searches.

Microsoft has long been known as the king of bundling, with the assumption that bundling creates market share. But now, it seems that crown has moved to Google, the default search engine – and 89.57% of the search market – in Firefox, Safari, and Chrome.

And while Bing has received quite a bit of good reviews, publicity, and advertising, it is still struggling, even with Microsoft Internet Explorer users, falling in at third place on the search rankings behind Google and Yahoo!

Microsoft has a lot of work to do in order to take any significant market share away from Google, but if they use their experience in bundling software, it appears that the opportunity is there to jump up to a majority of users.

The Raw Numbers:

IEChromeFirefoxSafariOtherTotal%

Windows Google Yahoo Bing AOL Total Search %
76,712,986 12,168,239 10,686,158 2,040,240 103,392,630 72.37%
4,332,212 10,090 78,240 4,585 4,451,939 3.12%
29,731,411 2,530,000 651,709 158,157 33,451,586 23.41%
768,341 70,801 11,049 1,207 857,436 0.60%
654,419 34,471 9,395 1,303 711,756 0.50%
112,199,369 14,813,601 11,436,551 2,205,492 142,865,347 100.00%
78.54% 10.37% 8.01% 1.54% 100.00%

IEChromeFirefoxSafariOtherTotal%

Linux Google Yahoo Bing AOL Total Search %
677 56 3 0 746 0.06%
10,909 2 53 0 10,980 0.94%
812,169 34,712 7,765 696 861,840 73.43%
198,586 3,495 451 67 203,994 17.38%
88,193 2,565 772 28 96,201 8.20%
1,110,534 40,830 9,044 791 1,173,761 100.00%
94.61% 3.48% 0.77% 0.07% 100.00%

IEChromeFirefoxSafariOtherTotal%

Mac Google Yahoo Bing AOL Total Search %
2,723 191 272 15 3,246 0.02%
4,074 4 37 0 4,129 0.02%
4,630,253 175,240 52,938 5,746 4,901,368 26.89%
12,252,530 725,474 152,603 29,885 13,249,869 72.69%
62,850 2,798 534 2,427 69,887 0.38%
16,952,430 903,707 206,384 38,073 18,228,499 100.00%
93.00% 4.96% 1.13% 0.21% 100.00%

*The percentages of search don’t add up to 100% because of a small number of Ask.com searches which weren’t included in this table.

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