Update: Ice Cream Sandwich up 525% in Four Months, Jelly Bean Rolls Out
Ice Cream Sandwich (ICS) is chipping away at the Android market with a 9.63% share – a significant jump from 1.54%, seen in our March report. Gingerbread is still the leader with 71.10% of market share.
Report: Tablet Shipment Numbers Grossly Overrepresent Usage
According to a U.S survey by Frank N. Magid Associates for the Online Publishers Association, tablet ownership has moved to a near 50/50 split between Android and the iPad. If true, Chitika Insights’ data indicates shocking differences in their Web use – iPad users generate almost 9x more Web traffic than Android tablet users.
Chromebook Struggles To Make its Mark
With the release of Google’s next-generation Chromebook, the Samsung Series 5 550, the company is all set to provide its users with a whole new personal computing experience.
But the numbers tell a story of lagging adoption for this Internet-based machine. It’s been almost a year since the Chromebook was launched, but the actual Web usage market share of Chrome OS still seems to be extraordinarily low. Chitika Insights conducted a study, ranging from June 7 to June 13, 2012, on the Internet usage share of Chrome OS, comparing it with that of other operating systems.
Barnes & Noble Nook Surpasses Kindle Fire in Tablet Traffic Share; Apple iPad Takes Small Dip
91.07% of tablet web traffic comes from iPad devices. While the iPad still accounts for a great majority of tablet web traffic, it has fallen about 3.5% from the 94.64% figure we reported in early May. Barnes & Noble Nook has overtaken the Kindle Fire in web traffic impressions. Compared to our previous study of tablets per 100 iPads, the Kindle has maintained its share while the Nook has gained. Barnes & Nobles’ e-reader with tablet capabilities now accounts for 0.85% of all tablet web traffic versus Kindle Fire’s .71%.
Report: Rural States Gaining in New iPad Market Share
Our iPad Tracker has been live for a little over a month, and the Chitika Insights team thought it was a good time to revisit how the iPad ecosystem has evolved since the device’s debut on March 16.
Study: Most Recent Internet Explorer Versions have Highest CTRs
How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining the differences in click-through-rate (CTR) based on version number.
Study: Apple iPad Accounts for 94.64% of all Tablet Web Traffic
What do you think of when you hear the word “tablet”? For most it would be Apple or more specifically the iPad. When the iPad was released in 2010 it quickly gained popularity amongst the masses. Since then the market share held by Apple’s iPad has been increasing steadily. Chitika Insights conducted a research study to quantify just how much web traffic share iPad tablets are are taking up by digging into our network data.
Study: Windows 8 Consumer Preview Usage Doubles that of Mac OS X Mountain Lion
Chitika Insights has been following the progress of the Windows 8 launch dating back to 2011, when usage was significantly below the newly touted levels. Now that the Windows 8 Consumer Preview has had some time to gain a foothold in the market, Chitika Insights has conducted a new research study to determine its current rate of adoption in the U.S and Canada.
Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a 35% increase in under a year, as stated in this previous Chitika Insights study. The Pew Center for Research reports that smartphones now make up a majority (53%) of mobile devices in the U.S., presenting a huge opportunity for advertisers.
Mobile Dominance Tracker Methodology
To see what percentage of mobile devices within the Chitika network are running either Android, iOS, or another mobile operating system, Chitika Insights performed an analysis of the unique impressions seen originating from mobile devices within the Chitika Ad network and determined the share of these impressions represented by each respective operating system by analyzing the user agent of each device. The following paragraphs detail the methodology behind MOBILE O/S MONITOR coming out of Chitika Insights.