Chitika Insights, the research arm of Chitika, is constantly putting out studies that take a close look at industry trends. We’re always trying to keep ahead of the curve, and we love to put out content that is not only industry relevant, but relevant to our publishers as well!
Recently, we published an infographic on Internet user behavior by browser. These types of studies can be beneficial for our publishers because it helps to prioritize website optimization by browser type. For example, since Safari Mobile users have the second highest ad CTR, it is important for publishers to make sure their website is mobile optimized and looks right on Safari. Check out the infographic below, and the full story published on here.

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